![]() He edited a magazine that was read by millions around the world. Howard Markel: Yes, he was one of the most famous physicians of his time. But John Kellogg was actually a very well-known physician. Visit to read the full interview and listen to the podcast.īelow is an edited transcript of the I would wonder why a professor of medicine would be interested in this story. He recently joined the show, which airs on SiriusXM channel 111, to talk about the bitterness that tinged the brothers’ relationship. Howard Markel, a professor and the director of the Center for the History of Medicine at the University of Michigan. The book, The Kelloggs: The Battling Brothers of Battle Creek, chronicles this conflict. But the brand’s status as an American icon glosses over the family drama between brothers John and Will Kellogg, whose ideas gave birth to the business. Today, the name Kellogg’s evokes more than corn flakes but also Pringles potato chips, Pop tarts, Eggo and other snack items. Over a century ago, Kellogg’s created the first breakfast cereal, the corn flake, in Battle Creek, Mich. Check out the Related Links accompanying this article to read more about famous corporate family slugfests involving the Kochs of Kansas, tobacco heiress Doris Duke’s estate, and health care giant Johnson & Johnson - to name just a few. You don’t need to look far to discover courtroom dramas involving siblings, parents, spouses, aunts and uncles. The business world is built on stories of struggle, triumph, perseverance and personal conflict – particularly when it comes to family members vying for positions of power in the boardroom, prestige within a brand dynasty and, of course, money.
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